25 Years of Autograph: Modern Luxury, the M&S Way
From Alexa Chung’s iconic vinyl trench to this season’s luxe tailoring, Autograph has defined understated glamour for 25 years.
It’s been 25 years since Marks & Spencer launched Autograph, its first premium fashion line created to bring modern luxury to the high street. From the beginning, Autograph has been about polish and quiet confidence – pieces that slip seamlessly into your wardrobe while carrying a touch of runway energy. Who could forget Alexa Chung in the vinyl trench that sold out in days, or the sculpted suede midi skirt that became an instant classic? Over the years, Autograph has mastered tailoring that works as hard as you do, alongside those tactile statement buys – a faux fur coat, a buttery leather bomber, or a cornflower-blue knit layered over organza.
This season’s anniversary collection nods to that rich archive while keeping its gaze firmly forward. The styling gives a subtle wink to millennial and noughties fashion – think sleek coats, glossy patent, and a touch of drama – while embracing the ease and refinement of today’s trends. Longline pinstripes, glossy separates and satin finishes prove Autograph’s knack for mixing timeless design with contemporary detail. Even the accessories – chic knee-high boots and clean, structured bags – carry that refined, signature stamp. A quarter of a century on, Autograph remains the edit we turn to for elevated everyday style: wearable, luxurious, and always just a little bit ahead.
