Lifestyle PR and Retail Launch Support in Scotland
Alongside running Scotland’s leading lifestyle platform, Hood also undertakes a limited number of PR, launch and store opening projects for fashion, beauty and lifestyle brands entering or expanding within Scotland, when the timing, scope and brand fit are right.
The focus is on retail led launches and brand moments that matter. Work is designed to drive footfall, coverage and commercial relevance, not noise for the sake of it.
This is senior driven work. Each member of the team brings close to 30 years’ experience across fashion, beauty, retail and editorial. Decisions are shaped by people who understand how brands actually launch, land and succeed in Scotland, because they see it happen every week.
With backgrounds spanning luxury, fashion, beauty, retail, editorial, PR and marketing, the Hood team delivers launches that connect media, creators and customers in a way that feels credible, well judged and appropriate to the local market. Scotland’s audiences, media landscape and retail rhythms are distinct. Work is built around those realities, not imported assumptions.
All client work is delivered independently from Hood Magazine’s editorial activity, with clear separation, transparency and professional integrity.
What We Do
~ Retail led launch and store opening strategy
~ Fashion and beauty PR and media relations
~ Press, editor and creator events
~ Retail activations and audience focussed brand moments
~ Influencer, creator and community engagement
~ Content savvy launch moments
~ Scottish market insight and local positioning
~ Launch amplification across earned and owned channels, where appropriate
~ The emphasis is on thoughtful execution, brand safety and relevance.
Experience
The Hood team brings decades of senior level experience delivering launches, events and brand moments across fashion, beauty and lifestyle.
Work spans store openings, seasonal retail activations, press moments and audience led events across both luxury and accessible markets. The team understands how to balance aspiration with approachability, and how to create launches that feel timely rather than performative.
Through their editorial roles, the team is consistently invited to launches, store openings and brand events across Scotland and receives a high volume of press materials daily. This provides a clear, real time understanding of what genuinely cuts through and what does not.
That perspective informs every decision, including whether a launch should happen at all.
The team does not operate a volume model. Client work is intentionally limited to ensure focus, discretion and senior involvement. The Hood team acts as a launch partner, not a supplier.
Launching in Scotland
Scotland is a distinct retail and media market. Strategies that work elsewhere do not automatically translate.
Successful launches rely on local knowledge, established relationships and an understanding of how Scottish audiences engage with brands in real life. The Hood team brings that insight, helping brands launch with confidence while remaining aligned with wider brand objectives.
The Team
The Hood team combines senior PR experience with editorial intelligence and a deep understanding of luxury, fashion, beauty and retail.
Collectively, the team has led and contributed to launches and store openings for global luxury houses, high street leaders and independent brands across Scotland. Experience spans fashion and beauty PR, national and international editorial, retail strategy, digital publishing, mens expertise and broadcast media.
This blend of editorial perspective and hands on launch experience brings judgement, cultural awareness and long term thinking to every project.
Senior involvement is guaranteed.
Enquiries
For fashion and beauty PR, retail launches and store opening support in Scotland, please get in touch.
All enquiries are considered on a case by case basis, subject to timing, scope and brand fit.