Amazon Prime Day Fashion Picks

So This is Why you Pay £95 a Year for your Membership

So, do you spend £95 a year on Amazon Prime and not always know why? Same. But this is your moment. Amazon Prime Day is here—and, in classic Amazon style, it’s not a day. You’ve got until Friday to snap up summer fashion bargains (or stockpile a few Christmas gifts if you’re terrifyingly organised).

We’ve combed through the flash deals and hidden gems so you don’t have to—because between the endless cables and dog food discounts, there are actually some very stylish finds. Think: throw-on summer dresses, and the timeless jewellery you'll wear for years. It’s capsule wardrobe gold with delivery you don’t even have to think about.

Scroll on for our Hood-approved fashion edit—before the algorithm eats it.

The Prime Day Edit

Tommy Hilfiger, NOW £127.46

Fitory, NOW from £28.48

Scarlet Darkness, NOW £31.99

Emporio Armani, NOW £78.91

Scotch + Soda, NOW from £54.82

Tommy Hilfiger, NOW £29.32

Scotch + Soda, NOW from £120.28

Tommy Hilfiger, NOW from £32.72

Ted Baker, NOW £17.50

JW PEI, NOW £72