& Other Stories Unveils a New Brand Spirit for Autumn

Hood’s high street favourite, & Other Stories — with stores in Edinburgh and Glasgow — has revealed a bold new creative direction under newly appointed Chief Creative Officer, Jonathan Saunders. The shift marks a fresh chapter in the brand’s identity, debuting with the Autumn 2025 collection and a new campaign shot by Oliver Hadlee Pearch.

Saunders describes the season as “real clothes for everyday experiences, designed to inspire individuality.” True to & Other Stories’ spirit, the collection channels modern nostalgia, drawing inspiration from the 60s, 70s and 90s, reimagined for today. Expect fluid tailoring, playful layering, and rich textures — from fuzzy mohair and croc-effect leather to Italian wool and technical nylon.

The palette balances earthy autumn tones with jolts of pink, ultramarine and lemon yellow, while accessories nod to retro style with oversized teddy bags, 70s-inspired eyewear and modish loafers.

The campaign stars Thea Almqvist, Xaria Carter and Sihana Shalaj, styled by Isabelle Sayer, setting the tone for a season rooted in individuality and expressive design.

The Fall 2025 collection is now in selected stores and online at stories.com.