British Heritage Brand Sunspel Opens First Scottish Store – As Worn by Brad Pitt in the New F1 Movie

Sunspel’s new store opened 7th August on Edinburgh’s George Street

Sunspel, the British heritage brand known for its beautifully made menswear and womenswear, has just opened the doors to its first Scottish store—right in the heart of Edinburgh’s New Town.

Located at 44 George Street, the 1,000 sq ft space marks the brand’s tenth UK store and continues its expansion across the UK and the US. With a legacy dating back to 1860 and a focus on premium essentials, Sunspel blends craftsmanship with quiet luxury.

Brad Pitt wears Sunspel in the new F1 movie

And right now, it’s having a bit of a moment. The brand has been spotted on Brad Pitt in the upcoming F1 movie, with the Hollywood star sporting its signature Riviera pieces—proving once again that great style doesn’t need to shout.

The Sunspel Riviera Polo Shirt is a British icon

For Manhood readers, the focus is on elevated everyday menswear. Think the Riviera Polo Shirt (famously worn by Daniel Craig’s James Bond), the Classic T-shirt still handmade in the Long Eaton factory, and Scottish-made knitwear that’s built to last.

“We’re pleased to be opening in Edinburgh, the capital of Scotland and an important city for the brand,” said CEO Raul Verdicchi. “George Street’s mix of heritage and modern retail makes it a natural home for Sunspel.”

Flanked by the likes of Gant, Finisterre and Anthropologie, Sunspel brings something unique to George Street: a commitment to making exceptional, understated wardrobe staples for men who care about quality.

Whether you’re building a modern uniform or investing in timeless layers, this is one new opening not to miss.