FLANNELS Lands in Dundee: A New Era of Luxury Retail Arrives at Overgate
If Dundee has been quietly building its fashion credentials, consider this the moment it steps fully into the spotlight. The city’s style scene just levelled up with the arrival of FLANNELS at Overgate — a glossy, design-led space bringing luxury labels, contemporary cool and a new kind of shopping experience to the heart of the city.
A Major Style Moment for Dundee
Luxury fashion just took a major step up in Dundee. Overgate — already in the midst of an impressive transformation — has welcomed FLANNELS, one of the UK’s most dynamic luxury retailers, to its upper level. And trust us, it’s a moment.
The new 5,000 sq. ft standalone store sits in a prime spot beside the newly opened Sports Direct, bringing with it the kind of elevated, aspirational shopping experience FLANNELS has become known for across the country. Think striking interiors, impeccable edits, and rails lined with some of fashion’s most coveted names.
Inside the Store: Luxury, Contemporary & Cult Labels
FLANNELS Dundee brings together menswear, womenswear, kidswear and accessories from the brands the style crowd can’t get enough of. Expect Off White, Balenciaga, BOSS, C.P. Company, Vivienne Westwood, GANNI, REPRESENT, The Couture Club and more.
It’s the kind of line-up that puts Dundee firmly on the fashion map — exactly what you’d expect from the UK’s first UNESCO City of Design.
Overgate’s Transformation Continues
The arrival of FLANNELS marks another major milestone in Overgate’s evolution. Since Frasers Group acquired the centre in 2023, it has undergone a wave of new openings, bold lease extensions and high-profile investment.
Occupancy has climbed to 90%, with the long-awaited three-storey FRASERS Dundee — one of the city’s most impressive retail fit-outs — opening earlier this year.
Overgate’s Centre Manager, Malcolm Angus, calls FLANNELS’ launch “another significant moment for the centre, and indeed the region.” With eager anticipation from shoppers and fashion fans alike, this opening cements Overgate’s status as the east coast’s premier shopping destination.
Why FLANNELS Matters for the City
For Dundee shoppers — and anyone planning a style-led day trip — the new store offers something genuinely fresh. Whether it’s next-season tailoring, cult trainers, statement dresses or luxury gifting, FLANNELS brings a best-in-class retail experience to the heart of the city.
Overgate already houses an impressive mix of brands — from Mango and Rituals to H&M, Next, JD Sports and the multi-level FRASERS store — but FLANNELS introduces something new: destination luxury.
A Bold Step Forward
As Dundee continues to develop its cultural, design and retail credentials, FLANNELS’ arrival reinforces the city’s growing momentum. And for Overgate, it’s yet another sign of a centre rapidly redefining itself — with more style moves still to come.