FRASERS Dundee Opens its Doors: A New Era of Style and Beauty Under One Roof

The buzz around Dundee’s Overgate Shopping Centre has reached new heights with the arrival of FRASERS Dundee, the latest next-gen concept store from Frasers Group. Housed in the former Debenhams space and spanning a generous 60,000 sq. ft across three floors, this reimagined destination brings together premium fashion, lifestyle, sport, and beauty in one seriously stylish package.

More than just a store, FRASERS Dundee is a bold retail statement—designed to reflect how we shop now. From sought-after labels like Coach, BOSS, Barbour, UGG and C.P. Company to the launch of an elevated Denim Concept featuring Levi’s, Tommy Jeans and Replay, the fashion floor offers something for every wardrobe.

Beauty lovers are also in for a treat. The dedicated Beauty Hall is packed with luxury names and cult favourites. Expect everything from Charlotte Tilbury, Dior Beauty and Creed to Trinny London, making its debut in a FRASERS store.

For sports and fitness enthusiasts, the first and second floors are anchored by Sports Direct, showcasing the biggest names in activewear—from Nike, adidas and PUMA to The North Face and On. You'll also find the brand’s cutting-edge Running Concept, complete with advanced gait analysis to help you find the perfect running shoes. Specialist labels like USA Pro, Everlast and Slazenger complete the line-up, just in time for Wimbledon season.

It’s not just a retail refresh. With over 80 new jobs created, FRASERS Dundee marks a significant investment in the city centre—and a major moment for Scotland’s shopping scene.

FRASERS Dundee, Overgate Shopping Centre, Dundee, United Kingdom, DD1 1UQ