Glasgow’s Best Blow-Dry? This Free Beauty Pop-Up Is Coming To Princes Square

Free salon blow-dries, luxury goody bags, vegan haircare and glossy bounce that lasts — Glasgow beauty-tech brand Aurum Hair Co. is bringing a one-day-only beauty pop-up to Princes Square this May in collaboration with FFOR and Bloom.

Glasgow’s beauty crowd has a new date for the diary this month as Aurum Hair Co. brings a one-day-only complimentary blow-dry bar to Princes Square — and it sounds set to be one of the chicest beauty pop-ups of the season.

Taking place on Friday 22 May, the event will see Glasgow beauty-tech brand Aurum Hair Co. team up with luxury vegan haircare brand FFOR and acclaimed salon Bloom for an afternoon dedicated to glossy, salon-worthy hair in one of the city’s most iconic shopping destinations.

Set beneath the Victorian atrium at Princes Square, the lower-level courtyard at Cuvée Princes Square will transform into a luxury blow-dry destination from 12pm until 5pm, offering guests the chance to enjoy a completely free professional blow-dry experience with Bloom’s expert stylists.

Using FFOR’s high-performance vegan haircare products alongside Aurum’s innovative AirHead styling tool, guests can expect bouncy, polished hair with long-lasting volume and hold — the kind of salon finish usually reserved for a special occasion.

Appointments are ticketed and expected to book quickly, but those lucky enough to secure a slot will also receive a complimentary soft drink from Cuvée alongside a curated goody bag filled with treats and exclusive offers from FFOR and Bloom.

Even if you miss out on an appointment, the event is still worth stopping by for. Aurum founder Rebecca Edwards will be hosting live demonstrations throughout the day, giving visitors the chance to discover the brand’s AirHead system in action and shop exclusive event discounts across Aurum and FFOR products.

The event also shines a spotlight on some of Scotland’s most exciting beauty brands, bringing together innovation, conscious beauty and expert styling talent in a glamorous city-centre setting.

Free tickets can be booked now via Eventbrite, with walk-ins welcome throughout the day for demonstrations and product discovery.