Lift, Tighten, Done: A smart, non surgical solution for the areas most women notice first.

If your neck or jowls have started bothering you, you’re not alone. Ultherapy Prime has just launched in Edinburgh and it targets exactly those early signs of softening. With Salma Hayek fronting the global campaign, interest is rising fast. Here’s what the treatment actually is, who it suits and why women are paying attention.

The Honest Question: Do Your Neck or Jowls Bother You

For many women, these are the first areas that change. Not dramatically and not overnight, but enough that you notice. Enough that one unflattering angle can stop you in your tracks. You don’t need to want to look younger. You may simply want definition back. You may want your face to match how you feel. Perfectly reasonable.

And the truth is the neck and décolletage age faster. Unlike the face, which benefits from the cushioning of oil production and fat pads, the skin on the neck and chest is thinner and has less natural support. It also moves constantly, and movement breaks down collagen and elastin over time. Add in years of inconsistent sunscreen on such exposed areas and you end up with laxity, creasing and sun damage far earlier than you expect. There’s a well known mismatch between the care many of us lavish on our faces and the relative neglect of the neck and chest. But even if you have been diligent, a neck cream can only go so far. Which is exactly why treatments like Ultherapy Prime have entered the conversation and why surgical neck procedures have quietly increased across the UK in the last decade.

Inside the Balmoral Dinner

The Stockbridge Clinic introduced Ultherapy Prime at a dinner in The Balmoral. Candlelight, winter greenery and the festive city lights gave the evening a warm, understated feel. Clinicians, press and guests listened as Dr Ben Taylor Davies, Co Founder of The Stockbridge Clinic and an award winning aesthetic doctor, explained the science in straightforward terms. No promises to roll back decades, just clarity on what this device can achieve and where expectations need to stay grounded.

What Ultherapy Prime Does

Ultherapy Prime uses micro focussed ultrasound to reach the deeper structural layers of skin, the layers that loosen with age and lead to softness around the jawline, under the chin and across the neck. The controlled heat stimulates collagen and elastin production, gradually strengthening the underlying framework.

It does not add volume or freeze anything. It simply improves support in the tissue you already have.

What It Feels Like

A session lasts sixty to ninety minutes. Expect warmth and short pulses beneath the skin. It is manageable and considerably more comfortable than older ultrasound technology. Mild flushing or tenderness can follow, but you can go straight back to your day.

Results build slowly over three to six months as collagen develops. Subtle by design, which is why the results look natural.

Why Salma Hayek’s Involvement Matters

Salma Hayek, now the global ambassador for Ultherapy Prime, has spoken openly about choosing ultrasound lifting for her neck and décolletage instead of surgery. She looks firm, fresh and completely recognisable. No distortion or overfilled features. Her involvement reinforces what this treatment is truly about: refined lift, not reinvention.

The Stockbridge Clinic

The Stockbridge Clinic, co founded by medical doctors Dr Ben Taylor Davies and Dr Jack Henderson, specialises in skin, aesthetic, regenerative and preventative medicine. Their approach is evidence led, subtle and rooted in clinical caution rather than trend chasing. They are known for tailoring treatments appropriately and for drawing clear lines around suitability. This matters with energy based technology.

Prices start from £400 depending on the area.

Who It Works For, And Where Expectations Matter

Ultherapy Prime works best for mild to moderate laxity. If you’re noticing softening around the jawline, neck or under the chin, it can make a meaningful difference. If laxity is more significant or dramatic change is the goal, only surgery can deliver that. Good clinics communicate this clearly.

Why Women Are Choosing It

Most women are not trying to look younger. They want to look like themselves, just firmer and better defined. Ultherapy Prime fits that space neatly. Quiet tightening, gradual lift, no obvious intervention.

It’s not about turning back the clock. It’s about not feeling at odds with your own reflection.