The Beauty Expert's Edit: Sarah Boyd's Sephora Must-Haves
As Sephora opens its first Scottish stores in Edinburgh and Glasgow, there is one woman who knows every shelf better than anyone.
Sarah Boyd, Managing Director of Sephora UK, has spent years helping shape the retailer's growth across Britain, testing countless launches and watching products become overnight sensations. But when it comes to her own beauty routine, it's surprisingly considered.
Rather than chasing every trend, Sarah's bathroom shelf is filled with products she reaches for day after day. From hardworking skincare to the foundation beauty lovers can't stop talking about, these are the products she'd recommend adding to your basket.
Sephora Collection Glow Serum & Sephora Collection 12H Colourful Eye Pencil
If there's one range Sarah is passionate about, it's Sephora Collection.
"Sephora Collection is incredibly important to us, it's the only brand that carries our name and will always remain exclusive to Sephora. I love that it offers high-quality, innovative products at accessible price points. I'm always looking for products that make my skin look healthy and glowing with minimal effort, and the Glow Serum does exactly that – it's become a real staple in my routine.
“A pop of colour is also such a fun way to switch up your makeup, and I love a coloured eyeliner! This turquoise liner feels especially perfect for summer."
Makeup by Mario SurrealSkin Foundation
Few complexion products have built such a devoted following, and Sarah completely understands why.
"I completely understand why this foundation has such a loyal following. It gives your skin a really fresh, natural finish and somehow manages to feel lightweight while still giving great coverage. It's one of those products that makes your skin look like your skin, just even better."
AESTURA Atobarrier 365 Hydro Soothing Cream
When her skin feels sensitive, this is the product Sarah always comes back to.
"My skin is quite sensitive, especially when the seasons change - when i feel like it needs a bit of extra TLC, this is the product I reach for. It leaves my skin feeling really hydrated and comfortable. The body lotion is also incredible!"
Rhode Glazing Milk
One of beauty's biggest viral launches has earned a permanent place in Sarah's skincare routine.
"I couldn't list my favourite products without including something from Rhode! It's gone viral for a reason. I love how it leaves my skin looking fresh, hydrated and really healthy, and it's become one of those products I find myself reaching for every day."
Merit Blush
Sarah loves beauty that feels effortless rather than overdone, which is exactly why Merit has become one of her favourite brands.
"I'm a big fan of MERIT and its approach to beauty – effortless, elevated and easy to wear. Their products fit perfectly into a five-minute routine, and this blush is no exception. It's so quick to apply and instantly gives your complexion a fresh, healthy-looking glow, which is always a bonus."
From accessible own-brand heroes to some of beauty's most talked-about names, Sarah Boyd's beauty bag reflects the same philosophy she hopes Scottish shoppers will discover in Sephora itself: products that work, feel exciting to use and earn their place in your everyday routine.