Yasmin Le Bon Fronts George at Asda’s Best Summer Edit Yet

Supermodel Style, Supermarket Prices

Supermodel Yasmin Le Bon proves summer style doesn’t have to cost a fortune as she fronts George at Asda’s latest fashion drop. Expect wearable classics, fresh shapes and versatile pieces that look – and feel – a million dollars, starting from just £8.

When it comes to timeless icons, they don’t come more enduring than Yasmin Le Bon. And this summer, the 60-year-old supermodel teams up with George at Asda to headline the brand’s most exciting seasonal drop yet – proving that great style is truly ageless.

Marking a double celebration – sixty years of Asda and Yasmin’s milestone birthday – the campaign captures the energy and optimism of summer with a collection that’s wearable, versatile and effortlessly chic. From everyday ease to evening polish, George’s latest collection delivers stylish solutions at prices that won’t break the bank.

Yasmin, who still walks the runway at international fashion weeks and is a proud grandmother, describes her partnership with George as a “privilege”, adding: “I’m passionate about clothes that lift your spirits. Having fun with fashion should be for everyone. Wearing something you love can bring joy – and a pop of colour really can brighten your day.”

Key looks include the perfect cotton maxi dress with white ribbon trims (£28), a sharp khaki tailored shorts suit (£45), and a playful knitted co-ord with palazzo pants (£16) and matching waistcoat (£12.50). There’s also a pretty broderie shift dress, flattering black one-piece swimsuit (£16), and a fringed kaftan (£20) that doubles up as a dress or evening top. Prices start at £8 for everyday tees and go up to £28 for hero pieces – all styled with gladiator sandals (£18), chunky bangles and statement sunnies.

Affordable, accessible and packed with feel-good style, George at Asda’s latest drop makes summer dressing easier than ever. As Yasmin puts it: “Shoppers want that high-end fashion feel without it having to cost the earth – and George delivers exactly that.”

Here are five of our favourites from the collection…

1. The Denim Bermuda Shorts, £17

Wide, long-line and high-waisted – these pleated denim Bermuda shorts are a fresh alternative to summer skirts. Styled up with a white shirt and a little heel or dressed down with a tank and slides, they bring instant polish without the effort.

2. The Khaki Shorts Suit 

George at Asda Blazer £22.50 and Shorts £12.50

Tailoring, but make it summer. Very Victoria Beckham-coded this sharp-shouldered khaki blazer and matching tailored shorts combo nails smart-casual. Perfect for city breaks, brunch dates or those days you want to look put together without trying too hard.

3. The Ribbon-Trimmed Maxi £28

Timeless monochrome with a twist – this cotton black maxi, trimmed with crisp white ribbons, brings easy elegance. Feminine without the fuss, just add chunky sandals for a laid-back, modern edge.

4. The Knitted Co-ord

George at Asda Waistcoat £12.50, trousers £16, sandals £18

Retro-inspired but totally wearable, this playful red and white striped knit co-ord makes maximum impact with minimum effort. The palazzo trousers and sleeveless waistcoat are soft, stretchy and perfect for relaxed summer days.

5. The Classic Black Swimsuit £16

Elegant, supportive and styled to flatter – this textured black one-piece proves that simple really is best. Finished with statement gold bangles, Yasmin shows exactly how poolside style can feel effortlessly luxe.