Jo Malone London's Veggie Collection is the Unexpected Summer Fragrance Hit We Love
Forget predictable citrus fragrances. This summer, Jo Malone London is taking inspiration from the vegetable patch with its limited-edition in-season Veggie Collection – a fresh, playful take on the gourmand fragrance trend that has beauty lovers craving scents inspired by food.
The collection celebrates the unexpected beauty of the British kitchen garden with three intriguing colognes alongside home fragrance heroes including Tomato Leaf Hand Wash and the Green Tomato Vine Candle and Diffuser. And while they may sound unusual on paper, these are sophisticated, wearable fragrances that perfectly capture the mood of summer.
Velvety Butternut Cologne
Currently topping sales in the collection, Velvety Butternut is comfortingly addictive. Smooth butternut squash is paired with warm ginger and earthy patchouli to create a creamy woody gourmand that's soft, enveloping and surprisingly elegant. Think sunshine on a late summer evening rather than pumpkin spice season.
Scarlet Beetroot Cologne
My personal favourite of the trio, Scarlet Beetroot balances earthy beetroot with juicy blackcurrant and patchouli. Vibrant, fruity and slightly mysterious, it delivers a contemporary twist on summer fragrance and is unlike anything else currently on the beauty counters.
Carrot Blossom Cologne
Fresh, delicate and beautifully unexpected, Carrot Blossom combines subtly sweet carrot with fennel and patchouli. The result is a modern floral with a clean, airy quality that feels tailor-made for warm weather.
Discover Your Perfect Combination
One of the joys of Jo Malone London fragrances is scent layering, and this collection has been designed with exactly that in mind. For a brighter, more citrus-led interpretation, layer Scarlet Beetroot or Velvety Butternut with Grapefruit Cologne for a sparkling summer edge.
If, like me, you prefer a slightly more masculine fragrance profile, try layering Carrot Blossom with English Oak & Hazelnut Cologne. The woody, nutty notes work beautifully with the floral sweetness of the carrot blossom, creating something altogether richer and more complex.
The Veggie Collection is available in-store now for a limited time. Whether you're drawn to the bestselling Velvety Butternut or tempted by the juicy allure of Scarlet Beetroot, this is one collection best discovered in person. Head in-store, start layering and find your own summer signature scent.
A Little Extra To Take Home
As if you needed another excuse to indulge, Jo Malone London is also offering a complimentary limited-edition Veggies Tote Bag when you purchase any two items, with at least one from the Veggies Collection. Simply enter code TOTE at checkout while stocks last. The perfect finishing touch to a fragrance collection that's set to be one of the summer's most talked-about beauty launches.