Meet LIAVELLA, The Modern Luxury Label Redefining Functional Design For Women Who Carry It All

Designed in Scotland and developed in New York with world-class collaborators, LIAVELLA brings intelligence, balance and understated elegance to the everyday bag.

In a world where women are expected to do everything, everywhere, all at once, LIAVELLA steps in with a quiet revolution. Launched in November, this new label is rewriting the rules of functional luxury with its debut collection: considered design, clever engineering and true everyday style.

The brand’s founder, Edinburgh-born tech exec Lia McBride, understands what it means to be stretched thin. The first Scottish employee at Twitter, she spent her thirties travelling globally before chronic back pain — and two major surgeries — forced her to rethink. “I realised the bags I carried were adding strain and imbalance to my life,” she says. “I didn’t want to slow down, I just wanted something that could keep up.”

When she couldn’t find it, she built it.

Three years and hundreds of conversations with women later, LIAVELLA launched in collaboration with designer alumni from Gucci, Alexander McQueen and Kate Spade. The result is wearable architecture for modern life.

The AVAIA, the signature piece, is sleek and sculptural with an 8-way multi-anchor system that converts into 12 different wear styles — backpack, crossbody, shoulder, handheld, horizontal or vertical. It’s designed to adapt to your day, not dictate it, with thoughtful features like padded laptop and tablet sleeves, a luggage passthrough and continuous zip.

Its smaller sibling, the AVAIA Petit, may be more compact but it’s equally ambitious, offering over 15 styling options from bum bag to sling, wristlet to crossbody.

LIAVELLA is about balance: intelligent design for women navigating careers, families, travel and everything in between. In a market obsessed with excess, it’s a lesson in quiet confidence — and proof that practicality can still look sharp.

The AVAIA (£799) and AVAIA Petit (£399) are available in noir and crème caramel.