Louis Vuitton Launches La Beauté with Pat McGrath

Louis Vuitton has taken its first step into the world of make-up with the launch of La Beauté, a collection that redefines luxury beauty. Rooted in the House’s vision of travel, creativity, and savoir-faire, the line offers an edit of the finest quality products presented as objets d’art – designed not just to be used, but kept forever.

Pat McGrath joins Louis Vuitton as Creative Director, Cosmetics

At the helm is Dame Pat McGrath DBE, the most influential make-up artist of her generation, who joins as Creative Director, Cosmetics. The partnership marks a new chapter for Louis Vuitton, uniting McGrath’s artistry with the Maison’s legacy of craftsmanship and innovation.

La Beauté debuts with lipsticks, balms, and eyeshadows – objects of desire that carry the artistry of Louis Vuitton’s trunk-making heritage and McGrath’s visionary touch. Every detail, from formulation to packaging, has been refined to perfection, making beauty not just a product but a lifestyle, an artform, and an act of empowerment.

The collection launched in China on 20th August, with a global digital pre-launch on 25th August, inviting the world to discover this new universe of beauty shaped by creativity, emotion, and luxury.

Louis Vuitton La Beauté is more than make-up. It is a journey into identity, artistry, and the future of beauty itself.