Meet The Hood Collective

Five women. Five perspectives. One shared love of discovering what’s genuinely worth your time.

If you've ever wondered who the Hood woman is, the answer is wonderfully simple. There isn't one.

For almost a decade, Hood has been written for women across Scotland who are curious about the world around them. Women who love great style, beautiful places, brilliant food, thoughtful design and discovering something new. Women who appreciate quality, value honest recommendations and know that living well looks different for everyone.

That's exactly why we've created The Hood Collective.

This summer we're introducing five women who each bring something different to Hood. Different ages, different careers, different lives, but all united by a genuine love of finding the products, places and experiences that make everyday life that little bit better.

Meet Moira, Nicola, Chloe, Christie and Greer.

Over the coming months they'll be trying, testing and sharing everything from high street fashion finds and beauty heroes to restaurants worth booking, weekends away, hidden gems and the launches everyone will be talking about.

Nothing is chosen because it's fashionable. Everything is chosen because it's genuinely worth recommending.

Beautifully photographed by James McLaren, The Hood Collective will become a regular part of Hood online and across our social channels, bringing you thoughtful recommendations, honest opinions and plenty of inspiration from women living modern Scottish life.

We hope you'll get to know each of them as well as we have.

Welcome to The Hood Collective.

Meet Chloe, 39, Stylist

Dress from Mango

Former Shopping Editor at NET-A-PORTER and now Senior Brand Stylist at TBCo, Chloe has spent nearly 20 years working in luxury womenswear, fashion styling and retail. After building her career in London, she now lives in Edinburgh with her husband and two very energetic young children. When she's not styling campaigns or juggling family life, she loves exploring her new home and discovering the best of the Scottish countryside. Expect thoughtful wardrobe advice, investment pieces worth buying and high street finds that truly earn their place.

Chloe’s Mango Edit

Meet Christie, 30, Event Manager

Mango Dress, NOW £45.99

Christie’s career in events and marketing across a variety of sectors means that no two days at work are the same - just how she likes it! She has a real passion for travel, music, food and culture; and enjoys immersing herself in new environments, discovering hidden gems, and embracing experiences that broaden her perspective.

Christie’s Mango Edit

Meet Greer, 26, writer & Content Creator

Greer graduated from the University of St Andrews after reading Art History and English, and then moved to Edinburgh to utilise the skills she acquired to write for multiple art publications. She decided to broaden her horizons and use her love for all things beauty and lifestyle to become a multi-platform content creator. She loves all things makeup, fashion, and fun, and loves combining a think piece with a skincare routine.

Greer’s Mango Edit

Meet Moira, 66, Model & Content Creator

At 66, Edinburgh-based Moira is redefining what style and confidence look like beyond midlife. After spending much of her life caring for others, she embraced a new chapter by sharing her love of timeless fashion, thoughtful living and everyday joy through her Instagram page. An advocate for ageing with confidence, she's proving that personal style has no age limit and that it's never too late to step into the spotlight.

Moira’s Mango Edit

Meet Nicola, 50, Digital Editor

She's spent more than 25 years working in magazines, travelling the world spotting emerging trends on catwalks and beyond. A proud mum of two teenage daughters, she's embracing her 50s with confidence, curiosity and a passion for discovering the people, places and products worth sharing.

Nicola’s Mango Edit

And The Faces Behind the Scenes…

The Hood Collective wouldn't exist without the people behind the camera. From capturing beautiful portraits and styling moments to filming the laughter, conversations and everything in between, James and Alex are there to tell the stories as they unfold. Together, they bring the Collective to life across Hood's digital and social channels, making sure every recommendation, event and discovery feels as authentic as the people sharing it.

James McLaren, Photographer

Edinburgh-based photographer James McLaren has built his career capturing fashion, culture and the moments in between. With a background in marketing, film and photography, he's photographed everywhere from Copenhagen and Paris Fashion Week to the Cannes and Berlin Film Festivals. Drawn to stories with heart and strong visual identity, James brings a cinematic eye, creative energy and a genuine warmth to every shoot, helping shape the distinctive look and feel of The Hood Collective.

Alex Murray, Social Content

Fresh from graduating in International Fashion Branding, Alex brings creativity, curiosity and endless enthusiasm to The Hood Collective. Whether she's filming behind-the-scenes moments, creating social content or capturing the atmosphere at Hood events, she's always looking for the details that tell the bigger story. With a love of travel, fashion and meeting new people, Alex believes the best opportunities come from saying yes.

We're so excited to bring you The Hood Collective. Over the coming months, expect effortless style inspiration, clever lifestyle hacks, honest reviews and trusted recommendations, from fashion finds and beauty heroes to restaurants, hotels, events and hidden gems across Scotland and beyond. If it's worth your time, we'll be sharing it.

Hood Insiders, Fashionhood mag