Clare Balding wearing Holland Cooper’s Iconic Tailoring

Holland Cooper’s AW25 Iconic Tailoring campaign unites Mary Berry, Clare Balding, Lisa Dwan, Jodie Kidd and founder Jade Holland Cooper in a celebration of timeless British tailoring, female icons, and empowering change.

For AW25, Holland Cooper is rewriting the rules of power dressing. The British luxury label’s latest campaign – Iconic Tailoring – doesn’t just showcase beautifully cut blazers and coats, it celebrates the women who wear them.

At the heart of the campaign are five inspirational figures. Mary Berry, Dame of British baking and a national treasure, has inspired generations through her career in food and broadcasting. Clare Balding, award-winning journalist and presenter, is celebrated for her trailblazing sports coverage and her commitment to inclusivity in media. From the world of the arts, Lisa Dwan brings her internationally acclaimed voice as an actor, writer and director, renowned for spellbinding performances and her dedication to championing creativity. Jodie Kidd, iconic supermodel turned entrepreneur, adds her defining presence, balancing a career in fashion with philanthropy and wellness. And finally, Jade Holland Cooper herself, Founder and Managing Director, represents the vision and legacy at the heart of the brand.

Each woman is captured in Holland Cooper’s signature tailoring – the impeccably cut Belgravia Blazer, sharply tailored trousers, and elegant coats – timeless designs that embody the brand’s heritage craftsmanship while empowering the wearer with confidence and presence. Shot in a series of striking portraits, the campaign celebrates individuality, strength, and style.

Beyond the studio, the campaign also gives back. 10% of sales from the Belgravia Blazer in Westminster Tweed will be donated to The King’s Trust: Change a Girl’s Life initiative, funding vital programmes that help young women build confidence, skills, and opportunities for the future.

“Our tailoring has always been about more than just clothing – it’s about confidence, presence, and empowerment,” says Jade Holland Cooper. “This campaign honours incredible women like Mary, Clare, Lisa, and Jodie – icons who inspire us all – and allows us to give back by supporting The King’s Trust in their mission to change the lives of young women across the UK.”

With Iconic Tailoring, Holland Cooper proves that true style is timeless – and that the most powerful icons are those who inspire change.