It’s official—this is the UK’s most Instagrammable paint colour

Why is it that, in summer, we’re always eager to make some changes to our homes? Of course, this need is more profound this season, seeing as we’ve been spending most of our time indoors. And one of the easiest ways to update a space is with a fresh lick of paint.

However, with literally thousands of paint colours out there, whittling them down to find The One is a task in itself. It might interest you to learn, then, which colours clock up the most likes and saves on social media. Not only will this help inform your decision but, if you’re decorating with the view of impressing guests or for putting your property on the market, it will give you some insight on the colours that appeal to people most.

Collated data by way of Instagram hashtags, searching by brand and popular paint colour, the experts at DIYS.com can reveal the most popular paint colours being shared on the platform.

Farrow & Ball, Hague Blue

Farrow & Ball, Hague Blue

The research can reveal that the most popular colours are deep blues and grey tones. DIYS found that the most Instagrammable shade is Hague Blue by Farrow & Ball, with 46,589 Instagram hashtags. Arguably, a surprising colour to top the list being such a bold, deep, blue shade, but nevertheless a standout colour for those looking to make a statement.

Stiffkey Blue by Farrow & Ball, a similar shade, wasn’t too far behind in second place with 23,872 hashtags. To round off the blues of its top 10, for a deeper tone, we have Hale Navy by Benjamin Moore in third place with a respectable 11,314 hashtags.

Farrow & Ball, Stiffkey Blue

Farrow & Ball, Stiffkey Blue

Grey tones dominate the rest of the trending paint colours for 2021. Unsurprisingly, after a hectic year, a soothing, versatile and relaxing grey tone proves a popular choice for those in the market for new paint. The most Instagrammable grey shade is Cornforth White by Farrow & Ball with 20,239 hashtags, followed closely by Little Green’s French Grey, with 15,309 hashtags. Elephant’s Breath by Farrow & Ball clocked in at 12,894 hashtags, while Skimming Stone by Farrow & Ball secures the next spot at 11,393 hashtags. Ranking eighth and ninth is Denim Drift by Dulux with 10,322 hashtags and Egyptian Cotton by Dulux with 9,835 hashtags.

Ranking as the tenth most popular shade is Sap Green by Farrow & Ball with 7,843 hashtags—a light green to bring nature’s colours indoors. With this shade growing steadily in hashtags, could this be an inkling of trends yet to come? Watch this space…