Lucia Fairfull Announced as Ambassador for V&A Dundee’s Catwalk: The Art of the Fashion Show
Scotland, this is our fashion moment.
If Hood readers love anything, it’s the intersection of fashion, culture and a little bit of rock ’n’ roll attitude. And V&A Dundee’s latest announcement delivers exactly that.
Scottish musician and model Lucia Fairfull has been named ambassador for Catwalk: The Art of the Fashion Show, a major new exhibition opening at V&A Dundee on 3 April — and the only UK showing.
Tickets are on sale now. And trust us, this is one to book early.
Lucia Fairfull, frontwoman of Scottish indie band Lucia & The Best Boys is the face of Catwalk: The Art of the Fashion Show at V&A Dundee
A Celebration of the Fashion Show
Catwalk explores the phenomenon of the fashion show — from intimate Parisian couture salons of the early 20th century to today’s global, live-streamed spectacles.
Over 125 years, the runway has evolved into something far beyond a simple presentation of clothes. It’s theatre. Performance. Music. Lighting. Set design. Atmosphere. Cultural commentary.
Sound familiar?
Lucia Fairfull, frontwoman of Scottish indie band Lucia & The Best Boys, knows exactly how those elements collide. With a new single, Lonely Girl, released this month and major gigs lined up at Islington Assembly Hall and Glasgow’s Barrowland Ballroom in May, she understands the art of building an immersive experience.
“Fashion shows bring together clothing, music, lighting and performance to create immersive experiences,” she says. “Very similar to the process I think about for our own Lucia & The Best Boys gigs.”
Lucia Fairfull wearing archive John Galliano for Dior at Catwalk at V&A Dundee
The Perfect Scottish Ambassador
Lucia isn’t just adjacent to fashion — she’s firmly in it.
She has collaborated with some of the world’s most iconic houses, including Alexander McQueen, Dior and Valentino. In 2024, she closed Dior’s catwalk show staged in the gardens of Perthshire’s Drummond Castle — streamed globally — and shot an Alexander McQueen campaign inside Glasgow’s legendary Barrowland Ballroom.
That blend of global luxury and unmistakable Scottish edge makes her the ideal face of this exhibition.
The campaign for Catwalk — created by Glasgow agency Too Gallus and styled by Gareth Valentino — sees Lucia wearing looks inspired by designers featured in the show, including Balenciaga, Dior and Charles Jeffrey.
It’s confident. Creative. Unapologetically Scottish.
Lucia Fairfull wearing Charles Jeffrey for VA Dundee Catwalk campaign
Why This Exhibition Matters
At Hood, we are always keen to champion the most exciting fashion moments happening on home soil. The fact that Catwalk: The Art of the Fashion Show is making its UK debut in Dundee feels significant.
V&A Dundee, designed by Kengo Kuma and sitting proudly on the city’s reimagined waterfront, has become a cultural beacon — not just for Scotland, but internationally. To host the only UK showing of this exhibition reinforces its status as a serious fashion destination.
As Tara Wainwright of V&A Dundee puts it, Lucia “embodies the energy, attitude and dynamism” the exhibition celebrates.
And that’s exactly what the modern runway represents.
What to Expect
Expect spectacle. Expect archival moments. Expect to see how the fashion show became one of the most powerful storytelling tools in global culture.
From couture to contemporary, from salon to stadium, Catwalk reveals the creative machinery behind the runway — the designers, producers, stylists, set builders and musicians who transform clothes into unforgettable moments.
If you have ever watched a show and felt the goosebumps rise as the lights drop and the first look steps out, this exhibition is for you.
Catwalk: The Art of the Fashion Show opens at V&A Dundee on 3 April and runs until January 2027.
Tickets are available now via the V&A Dundee website. Members and under-18s go free.
Fashion lovers, consider this your front-row invitation.
Campaign for Catwalk: The Art of the Fashion Show:
Model: Lucia Fairfull at Model Team
Creative: Too Gallus
Photography: Barrington Reeves
Director of Photography: Jacob Gandy
Styling: Gareth Valentino
Hair: Reece Phimster, Ponyboy
Makeup: Laura Long
Location: Nightsky Studios