Luxury Living Elevated: Aesop Joins New Eidyn’s Exclusive Residents’ Rewards Programme

Set high above Edinburgh’s skyline, New Eidyn continues to redefine luxury city living with the launch of its Residents’ Rewards programme — an exclusive collection of experiences and privileges curated for those who call this remarkable address home.

From VIP shopping and personal styling at the luxury boutiques of St James Quarter and Multrees Walk — home to icons like Harvey Nichols, Burberry, TAG Heuer and Louis Vuitton — to priority booking and complimentary drinks at fine dining favourites Tattu, Duck & Waffle and Gaucho, the programme offers residents a seamless connection to the best of the capital. Membership also extends to fast-track access at some of Edinburgh’s most prestigious private members’ clubs, enhancing the New Eidyn lifestyle of privilege, privacy and effortless sophistication.

This month, the programme welcomed a new addition to its portfolio of luxury partners — Aesop, the Australian-born skincare and bodycare brand celebrated for its minimalist design and meticulous formulations. To mark the occasion, Scottish lifestyle creators were invited to an intimate launch in collaboration with The Suppers Club, with the aim of spreading the awareness of the benefits of living at New Eidyn as well as its treat-rich Residents’ Rewards scheme.

The Suppers Club launch dinner was also an opportunity to showcase how the Garden Room can be used by Residents to host their own private events, with a drive on New Eidyn’s community ethos and communal private areas.

Envisioned as Edinburgh’s premier residential address, New Eidyn is a 152-apartment development by Native Land, crowning the £1bn St James Quarter. Beyond its enviable location, residents enjoy five-star amenities including a hotel-style concierge, 24-hour security, secure parking, a 10,000 sqft landscaped Sky Garden, and a private Garden Room offering panoramic views of the city — the ultimate setting for relaxing or entertaining.

With the introduction of the Residents’ Rewards programme and its growing circle of luxury partners, New Eidyn continues to elevate what it means to live — and thrive — in the heart of the capital.