Jade Holland Cooper Brings Heritage Chic to the Royal Highland Show

Fresh from the triumph of another Cheltenham Festival, Jade Holland Cooper now turns her attention to Scotland’s biggest celebration of country living—the Royal Highland Show.

With the buzz still in the air, Hood caught up with Jade to talk timeless style, British craftsmanship, and the art of dressing with confidence—whether striding through the city or standing ringside at one of the year’s most anticipated events.

Since launching her brand in 2008, she has built a fashion empire on instinct, luxury, and craftsmanship—blending British heritage with modern polish in a way that feels both effortless and empowering.

At first glance, Holland Cooper is all about structured outerwear, equestrian elegance, and tailored tweed. But look closer, and the brand has evolved into something much bigger. From sumptuous knitwear to ski, swim, and eveningwear, each piece is designed for women who want timeless style that works.

“When I first set up my stand at Badminton Horse Trials, I was selling 30 miniskirts and figuring it all out as I went. But I knew I was onto something. No one was doing tweed in a way that felt flattering, modern, and genuinely exciting. I was designing for my own lifestyle and my love of timeless British fashion—and I knew I wasn’t alone in wanting that.”

That instinct still shapes everything Jade does. The brand has grown—bold tailoring, oversized silhouettes, and powerful structured pieces have all made their way into the collection—but at its core, Holland Cooper is still about creating clothes that make women feel incredible.

Now, as she gears up for the Royal Highland Show, she’s bringing that same energy to a Scottish audience who just get what Holland Cooper is all about.

Fashion That Lasts

In a world of fast fashion, Holland Cooper plays the long game. From coats designed to last a lifetime to boots that get better with age, Jade’s approach has always been about investment dressing—pieces that feel as good as they look.

“From day one, I wanted to create something that stood the test of time. It’s never been about chasing trends—it’s about timeless style. Our tailoring is still handmade in the UK, and I’m so proud to carry that British craftsmanship forward.”

It’s an ethos that truly resonates with Scottish women. Here, style and function go hand in hand. And with Scotland’s rich heritage in textiles and craftsmanship, the Royal Highland Show feels like the perfect place for Holland Cooper’s signature blend of classic-meets-modern dressing.

“We’ve worked with the same Scottish mill since I started the brand 15 years ago, and the quality of those fabrics is just incredible. Scotland has played such a role in shaping our collections, and we’ve built such an amazing and loyal customer base here—so it feels special to be bringing the brand to RHS.”

The Royal Highland Show Experience

So, what can you expect from Holland Cooper at RHS?

Think statement trenches, perfectly structured tweed jackets, and effortlessly chic knitwear—pieces designed to take you from a city coffee shop to the countryside without missing a beat.

Jade herself is always hands-on, whether it’s helping customers find their perfect fit, offering styling tips, or simply soaking up the atmosphere.

“The best part of this journey is seeing our customers wear the brand in real life. There’s nothing like that feeling. Whether it’s at events, in-store, or even just through Instagram, that connection with our customers is what keeps everything feeling so personal. I love hearing their feedback, seeing how they style the pieces, and making sure we’re evolving in a way that feels right for them.”

More Than Just a Brand

Jade’s high-fashion presence might make her seem untouchable, but five minutes in her company tells a different story. She’s sharp, funny, and refreshingly no-nonsense.

It’s no surprise, then, that Holland Cooper has built a cult following—not just among equestrians and countryside devotees but across the fashion world. With its impeccable tailoring and statement outerwear, the brand has won over A-listers and royals alike, counting the Princess of Wales, Victoria Beckham, and supermodel Elle Macpherson among its fans. Whether spotted at Cheltenham, on the streets of London, or even on the slopes, Holland Cooper’s signature aesthetic transcends trends, proving that great style—and quality craftsmanship—never go out of fashion.

But Jade is more than just a designer. She’s a business powerhouse, a wife, a mother, and—like so many women—a master juggler.

“Balancing the business, motherhood, and everything else is definitely a juggle, but I have an amazing team around me, and that makes all the difference. Being close to our head office and flagship boutique in the Cotswolds is a huge help too—it means I can move between work and home life without feeling like I’m being pulled in different directions. And honestly? I love bringing the kids into it as much as possible—they adore coming on photoshoots with me, and it makes everything feel even more special.”

And that, really, is the magic of Holland Cooper.

This isn’t a brand built around some impossible, untouchable vision of womanhood. These are clothes made for real women—women who want a coat that keeps them warm and looks sharp, boots that work hard but still feel polished, and outfits that make them stand a little taller, walk a little bolder, and feel like the best version of themselves.

“When a woman wears Holland Cooper, I want her to feel confident, strong, and completely herself. Whether it’s a power suit, a statement coat, or a classic tweed, every piece is designed to celebrate confidence and individuality.”

And as she brings her brand to Scotland’s biggest lifestyle showcase, one thing’s for sure—Jade Holland Cooper knows how to make an entrance.

If you’re heading to the Royal Highland Show, stop by the Holland Cooper stand and step into her world. It’s a masterclass in heritage, modernity, and effortless elegance—and, just like Jade herself, it’s impossible to ignore.

The Royal Highland Show 2025 runs from Thursday 19th to Sunday 22nd June at the Royal Highland Centre in Edinburgh.