Scottish Influencer Awards return to Glasgow this spring

Scotland’s digital stars are being called to the spotlight as the Scottish Influencer Awards return for a third year this May.

Hosted by presenter and broadcaster Amy Irons, the red-carpet ceremony will take place on Sunday 3 May 2026 at Radisson RED Glasgow, celebrating the country’s most creative and impactful voices across social media.

The event, first launched in 2022, shines a light on Scotland’s growing digital talent and the positive role influencers are playing in shaping conversations around style, culture, travel, wellbeing and business.

This year, 75 creators will be shortlisted across 15 categories, spanning Food, Drink, Travel, Interiors & Design, Arts & Culture, Style and Beauty, alongside Family, Lifestyle and Health & Wellbeing. A headline Superinfluencer award will recognise exceptional reach and impact online, while one creator or collective will be crowned Influencer of the Year 2026.

For the first time, the awards will also introduce Business Influencer of the Year, celebrating entrepreneurs, podcast hosts and social-savvy founders who use digital storytelling to champion business, innovation and empowerment.

The ceremony itself promises a suitably glamorous affair, with 500 guests expected to walk the Arnold Clark LUXE red carpet before enjoying a drinks reception and awards ceremony, followed by the Rock Angel Official After Party, soundtracked by DJ Elisha DJ.

Among the awards likely to generate plenty of attention is Sport Influencer of the Year, introduced in 2024 and previously won by Tom Stoltman for both his sporting achievements and advocacy around autism awareness.

Founder Mary McGowne says the awards aim to recognise the positive impact creators are having both online and beyond.

“Nominees will be trusted voices; independent and passionate arbiters of good taste in their respective fields, with the power to propel messaging to highly engaged audiences,” she says. “These stars of social play an important role in bringing stories and campaigns to life.”

Special recognition will also be given to creators whose work champions diversity, equality and inclusivity, reflecting the increasingly broad role social media plays in shaping culture.

Entries are now open, with Scottish-born or Scotland-based creators invited to nominate themselves or others across platforms including Instagram, TikTok, YouTube, podcasts and blogs.

Tickets for the awards are also on sale now, with entry priced at £45, including red carpet arrivals, drinks reception, awards ceremony and the official after party.

With nominations open and the red carpet waiting, Scotland’s next generation of digital storytellers has its moment.