Valerie: The Straight-talking, Science-backed Brand Dragging Perimenopause Out into the Open

In Partnership with Valerie

If you’re in your late 30s or early 40s, there’s a strong chance perimenopause has already entered the chat. In fact, a study published in NJP Women’s Health found that 64.3% of women aged 36–40 were experiencing symptoms classed as ‘moderate’ or ‘severe’ on the Menopause Rating Scale.

And yet? No one really told us to expect it.

Instead, we blame the brain fog on burnout. The anxiety on work. The insomnia on scrolling too late. The irritability on everything and everyone else. We join the dots ourselves — quietly, and often incorrectly.

Valerie exists to change that.

Changing the narrative

Co-founded by Wizz Selvey, Valerie was born out of frustration with vague advice, whispered conversations and soft-focus wellness clichés. This is not a brand that wraps hormonal change in euphemisms or talks down to women.

Valerie speaks to women as whole, intelligent people who happen to be perimenopausal — not as if it’s their defining characteristic.

The mission?
To make perimenopause impossible to ignore and far easier to navigate.

Expect clear information. Evidence-based support. Straight talking. And zero fluff.

Give your symptoms something to rage about

At the heart of the brand are two liposomal supplements: Daily Essential and Evening Essential.

Developed by PhD scientists, they’re designed specifically for women experiencing hormonal change and target the symptoms so many of us are silently juggling:

  • Fatigue and depleted energy

  • Brain fog and poor concentration

  • Irritability and mood swings

  • Anxiety

  • Insomnia

Unlike traditional pills and powders, Valerie’s liposomal formula is designed to be five times more bioavailable — meaning your body can absorb and use the nutrients more effectively.

Between them, Daily and Evening Essential contain 22 active nutrients delivering 147 health benefits. The ritual is simple: one shot of Daily Essential in the morning, one shot of Evening Essential after dinner. Practical. No guesswork. No complicated routines.

Midlife, maxlife

What we love about Valerie is the tone. There’s no doom, no drama, no “brace yourself” energy. Instead, it’s about agency. Understanding what’s happening in your body. Having the language for it. Supporting it properly.

Perimenopause doesn’t need to shrink your world. With the right information and support, it can be navigated with clarity and confidence.

Designed to improve overall wellbeing and help you feel like yourself again, Valerie is here to help you make your midlife your maxlife.

Hood readers can receive 30% off with the code https://www.wearevalerie.com/HOODMAGAZINE

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Because if 65% of us are already in it, it’s time we started talking about it.

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